The 2012 London Summer Olympics has had 2 official logos; one for their bid in 2005 and another becoming the official one to be used in 2012. The former was designed by Kino Design and the latter was designed by Wolff Olins. The one designed by Olins was unveiled in June 2007 and was declared to be the official logo for the 2012 Summer Olympics.

Costing a total of £400,000, the logo is represents the number 2012 and has the Olympic Rings embedded within the ‘0’. The same logo, with a slight change in the color scheme, has been used as the official logo for the 2012 Summer Paralympics.

The 2012 Summer Olympics’ logo has magenta, blue, orange and green as its standard colors. However, numerous other color patterns like that of the Union Jack are included in it, making the design of the logo very flexible. This flexibility has also ensured that sponsors like British Airways, Lloyds TSB and Adidas can incorporate different patterns into their own personalized versions in order to promote their own products or services.

Lord Sebastian Coe, the chairman of the London Organizing Committee for the Olympic Games, has stated that the logo for the London 2012 Summer Olympics intends to reach out to the youth. He went on to add that reaching out to the youth is the biggest challenge in the years leading up to the 2012 Summer Olympics. However, the logo wasn’t widely appreciated by the public when it was released in 2007 with people claiming that it bore some remote resemblance with the Swastika. The logo also caused a controversy when experts claimed that it triggered seizures in photosensitive epilepsy patients.

The London Organizing Committee for the Olympic Games is hoping that at the conclusion of the games, the logo would become a symbol of pride for the city. Adidas, one of the chief sponsors of the games, declared that their famous Oxford Street Store was benefitted from the merchandise bearing the 2012 Summer Olympics’ logo.